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District Panel Talk: A Ballpark for Everyone.  Tuesday, September 26th, 6:00 PM at Original Pattern Brewing, 292 4th Street. With: Jeff Bellisario, Bay Area Council &...

In a segment hosted by Great Big Story, we learned that the Oakland Zookeepers make use of Jack London's Wholesale Produce Market. In the video,...

Jack London Blog

Our blog for everything Jack London Related, find out what we're doing and what you can do to help make a difference in the community today.

Latest from our blog

A Ballpark for Everyone

District Panel Talk: A Ballpark for Everyone. 

Tuesday, September 26th, 6:00 PM at Original Pattern Brewing, 292 4th Street. 

With: Jeff Bellisario, Bay Area Council & Author of the report: The Economic Impacts of a New Baseball Stadium in Oakland
Michael Berne, Urban Retail Consultant, MJB Consulting
Noah Friedman, Senior Urban Designer, Perkins + Will

Moderated by Robert Gammon, Editor, Oakland Magazine and East Bay Express and Award-Winning Journalist.

Locating the A's Ballpark Downtown could be transformative in terms of economic activity, infrastructure improvements, and neighborhood impact. The Jack London Improvement District has been engaging businesses, residents, and stakeholders to participate in the discussion. As part of our Panel Talk series on issues relevant to the Jack London District, this event focuses on the development of a Ballpark. How can the District leverage the investment for maximum positive neighborhood impact-- from infrastructure to economic vitality? How can the community take ownership in the Ballpark and make it belong to Oakland?



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California Canoe and Kayak: A conversation with Keith Miller

Favorite thing to do in Oakland to take a break from the work day?

My favorite thing to do to break from my work day is actually, Go paddle - so I’ll hop in a boat or a stand up paddle board and I will jump in the water because here is it and we’re close by.

How far can you usually get?

20 minutes half an hour perhaps I can paddle, Depending on how fast a craft I use I can paddle to Coast Guard Island and back.

Now if it’s not paddling then I like to hang out, like if I want to go watch a game I’ll go to one of the restaurants that has a TV like Steel Rail or Overland or Jack’s and have a beer and watch a Warrior’s basketball game.

 How have your classes and trip offerings changed?

The biggest change is that more people are doing standup paddle boarding. It’s about half our business now for rentals and classes. It’s fairly easy to get into, its less gear intensive, the boards are lighter.

California Canoe Kayak

What drew you to the East Bay and specifically to Jack London from your previous location in Greenbrae?California Canoe Kayak

We outgrew that space, we grew pretty fast, and we moved to Point Richmond - before we moved there I actually checked out JLS - this was ‘85 - and these buildings were all here. The project had been completed and the buildings were pretty much empty at the time, there wasn’t much going on. I was excited about coming here because of the water access but I made a phone call to the state water control quality people, the local office, and I was informed that the water quality in the estuary at that point in time was very questionable… So we moved to Point Richmond instead, used the Richmond Marina for our classes. In 1993 I was approached by the Port real-estate division to move here again. It took me by surprise... As it turns out it was on a recommendation from the Alameda County economic development commission, [they] suggested that if you wanted to improve JLS activity get something down here to draw people here to use the water.


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Recommendation for Assessment Increase

June 20, 2017 - Recommendation by the Jack London Improvement District Board to increase assessment in compliance with District Management Plan Agreement

Jack London Improvement District (JLID) was formed officially on January 1, 2014. Ever since, the District has provided the following special services:

  • Cleaner, friendlier, and safer streets, thanks to the hard work of our Ambassadors;
  • Numerous collaborative projects and other community engagement events on safety, real estate development, history of the District and other topics of concern and interest of our stakeholders;
  • Beautification and branding of our District, such as more murals and public art, street pole banners, public space drought-tolerant landscaping, underpass improvements and bike infrastructure, which are underway.

Since initiation of operations, JLID has incurred significant cost increases, such as the 2015 minimum wage increase due to Measure FF (Lift Up Oakland), office rent, and trash removal. Our fixed costs that include Ambassadors, garbage collection, and office overhead represent 76% of our annual budget. In aggregate, these fixed costs have increased over 10% in the past 18 months and are likely to grow even more for the foreseeable future. As such, even with the 5% increase in 2018/2019, maintaining the same level of service and delivering special improvement projects will require substantial ingenuity.

At the July 3rd Board Meeting, the Board considers recommending a 5% increase in the annual assessment for the 2018/2019 tax year, payable on November 2018 and February 2019. This assessment is JLID’s principal source of revenue and it has the unique benefit that its every dollar must be spent solely in our District.

The Board of Directors takes its responsibility of stewarding the resources of our constituents (i.e., local businesses and residents) seriously. Therefore, we are seeking your input to make sure that the District’s resources are spent in the right places, in the right manner, and in the right quantities. Please continue to share your ideas, thoughts, and questions.


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Wholesale Produce Market Feeds the Oakland Zoo

In a segment hosted by Great Big Story, we learned that the Oakland Zookeepers make use of Jack London's Wholesale Produce Market. In the video, we follow Stacy Kyles the Commissary Supervisor for the Oakland Zoo, as she shops for her very picky eaters. Did you know the Zoo prepares nearly 1000 separate diets every day?

The Wholesale Produce Market in Jack London turns 100 this year. Many Oaklanders may not even be aware of its existence as it only operates at night and the wee hours of the morning.

We're proud to see this historic market thrive and excited to see its value to the community.

Skip to 4:53 for Stacy Kyles segment

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A Public Conversation on Homelessness

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Business Spotlight: Dashe Cellars and Mike Dashe

The Jack London team visited Mike and his dedicated team at Dashe Cellars during bottling season to peek in on one of our urban wineries in action. We interviewed Mike Dashe to capture some of his culinary wisdom. 

JL:What is your favorite local ingredient and where do you get it?

MD: Dungeness Crabs—I go out on a boat and take them out of the crabpots myself

JL: What is your favorite spice?

MD: Smoked paprika!

JL: What is the most overrated ingredient, in your opinion?

MD: Truffle Oil (overpowers everything!)

JL: What is the most underrated ingredient?

MD: Fresh morels

JL: What's the one food you can't live without?

MD: Avocados

JL: What's never in your kitchen? 

MD: Whiners

JL: What's always in your kitchen? 

MD: Fleur de Sel.

JL: What's the one book that everyone interested in food should read?

MD: Tie:  "The Way to Cook" by Julia Childs; and "The Zuni Cafe Cookbook: A Compendium of Recipes and Cooking Lessons" by the late Judy Rodgers

JL: Who is your favorite celebrity chef?

MD: Anthony Bourdain

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Building Spotlight: S&W Fine Foods Warehouse - Then and Now

S&W Fine Foods Warehouse previously housed Cost Plus' "World Market" Headquarters.  San Francisco-based developer Carmel Partners, which specializes in building high-end and eco-friendly apartments on the West Coast, has begun construction on the development site that was originally developed in 1937 for S&W Fine Foods.  The site, made up of two properties at 200 4th St. and 431 Madison St., was most recently a parking lot and an office building for the home goods company Cost Plus World Market.

After leaving its leased location at 255 Third St. and constructing this warehouse, S&W Fine Foods, Inc. adopted the name that is today one of the oldest food brands in the United States. S&W grew to become one of the country's largest packagers of canned fruits and vegetables. In 2001, Del Monte Foods Co. bought the S&W brand. While earlier District warehouses were designed with loading docks at rail car height, S&W Fine Foods' 1937 warehouse included both truck height loading on Jackson Street and rail car height loading docks on Fourth Street. Both loading dock facilities have been partially filled in.

According to its website, S&W was founded in 1896 by three grocery wholesalers in San Francisco, and it “created the era of premium-canned foods.”  Art Deco fluted pilasters are on the Fifth Street side.  Truck bays were built on the Jackson Street side, train bays on Fourth Street side.  Cost Plus moved its corporate office here in 2000.  A new monumental entrance in the middle of the Fourth Street side is recessed with four large multi-paned glass block windows on the rear wall.  A
landscaped entrance with plants welcomes you to Cost Plus’ “World Headquarters.”

Designer: Jesse Rosenwald
Construction Date: 1937, addition 1946, rem. 1998
Architectural Style: Moderne

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A New Underpass

A New Underpass: Connecting Downtown Oakland and Jack London

By Adrian Napolitano, Jack London Improvement District Intern and District Staff

Underpass improvement is a central goal of the Jack London Improvement District. Since its initiation, the District has provided cleaning and maintenance at all public right-of-way areas along and under the I-880, and hosted a number of workshops, walkthroughs, and surveys to understand community priorities for improvement. 

Ever since Interstate 880 was constructed, it has created a physical and psychological barrier dividing Downtown Oakland and Jack London Square. As the City of Oakland develops the Downtown Oakland Specific Plan, the Freeway Access Plan is under development, there is now more momentum towards than ever before that Oakland improves the underpass. Broadway should be a clean, safe, and beautiful link between Downtown Oakland and Jack London Square. There should be active use and pedestrian and bicycle accessibility. Improving the underpass is also key to improving access to the waterfront.






We are not the first group to propose improvements to the Broadway underpass. In 1996, the City of Oakland developed a Public Art Master Plan in part to “bring light back to Broadway” and bridge the gap between the city and the waterfront at night. In 2000, Oakland spent $250,000 to construct the art at Broadway consisting of painted poles, lighting, and curved guardrails. 


The Jack London Improvement District has already worked with the city to do basic repairs of the electrical system and install pigeon abatement systems at the underpass. Now, it is time come up with urban design solutions for the Broadway underpass- and the 6 other gateways between Jack London and Downtown Oakland including Oak, Madison, Jackson, Webster, Washington, and MLK.

In November 2015, we convened a charette to look closely at the Underpasses and invited the Downtown Specific Plan Team, Visit Oakland, City Staff, design professionals, and other community stakeholders, hosted at Gensler's offices in Oakland. With strong community support and funding from new developments in the district, a new vision for the underpass is not just a pie in the sky. In the next few months, we will be working with these stakeholders to develop a physical design solution for the Broadway underpass. Some preliminary ideas are pedestrian-oriented lighting and pop-up retail. Design suggestions from the community are welcome and encouraged.



In December of 2016, the City of Oakland released a Request for Proposals, or an RFP, to find the best talent in urban design, architecture, landscape architecture, lighting design, engineering, transportation planning, acoustics, public art and community engagement to reimagine a new future for this key area of Downtown Oakland and to develop new tools to address the many underpasses that challenge our neighborhoods citywide.



Questions? Comments? Please contact info@jacklondonoakland.org 


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Artists paint Jack London utility boxes live!

Utility boxes in strategic locations throughout the District are being covered in art! In partnership with Athen B. Gallery and Streets Alive!, the Jack London Improvement District issued a Call for Artists and selected the first eight who will live paint their art on utility boxes throughout Jack London. Don’t miss this opportunity to watch renowned artists create their works.

Below is a map and schedule so you can be sure to catch your favorite artists.

Saturday May 14th

Artist: Cameron Thompson - Instagram

Location: 4th and Jefferson

Artist: Marcos Lafarga - Website/Instagram

Location: 4th and Washington

Sunday May 15th

Artist: Cannon Dill - Website/Instagram

Location: 6th and Broadway

Artist: Troy Lovegates - Website/Instagram

Location: 4th and Jackson

Monday May 16th

Artist: Lynnea Holland-Weiss - Website/Instagram

Location: 4th and Harrsion

Artist: Kate Klinbeil - Website/Instagram

Location: 3rd and Broadway

Wednesday May 18th

Artist: Ricky Watts - Website/Instagram

Location: 4th and Jefferson

John Felix Arnold (Website/Instagram) has yet to be scheduled!

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Panel Talk: Industrial Jack London


Jack London’s Role in Oakland’s Industrial Future: Savior or “Sayonara”?

Watch the full panel discussion here.

Jack London thanks guest blogger Evan Reeves of the Center for Creative Land Recycling, (CCLR), who attended the event and shares his perspective. CCLR is a nonprofit organization founded on the belief that intelligent, innovative land use is the key to ensuring a healthy future for both our communities and our environment. Evan manages CCLR’s Policy and Practices Program, promoting policy-oriented solutions to the obstacles facing brownfield redevelopment at the federal, state, and regional levels.

On April 7 the Jack London Improvement District convened the latest installment of their Panel Talk Series; this evening the subject was how to support and maintain a thriving industrial sector in Jack London.  As noted in the SPUR report, A Downtown for Everyone, “Preserving land zoned for industrial uses ensures a diverse supply of jobs downtown. Industrial enterprises in downtown Oakland and adjacent areas benefit from proximity to the Port of Oakland, Northern California’s major port, and are a significant source of middle-wage jobs for workers without a four year degree.”

Yet the challenges to preserving Jack London’s industry are many. As SPUR’s Egon Terplan - the panel moderator - pointed out, industrial tenants are facing the same pressure of recent rent spikes as commercial and residential renters are. In fact, panelist Steven Shaffer admitted that if he was renewing his winery’s lease in today’s market he would not be able to remain in Jack London. Never-the-less, Steven was also quick to point out the many benefits that Jack London holds for his and many other local industries: proximity to both suppliers and consumers being chief among them.

Panelist Gurmeet Naroola expanded on this point, noting that Oakland has, in near measure, the same four ingredients that make Silicon Valley such a thriving hub of industrial innovation. He would classify [name]’s location benefit as a form of Social Capital, which also includes infrastructure. The other three ingredients are Intellectual Capital (good schools/talent pool), Venture Capital (money, experience, customers), and Cultural Capital (entrepreneurial mindset).

One common challenge that these assets can help address is the “1-10 gap”. As explained by panelist Jeff Williams, it’s relatively easy for an enterprising industrial startup to create a prototype, and also pretty straight forward to scale up from producing dozens of a product to hundreds. But where many enterprises fail is getting “from one to ten”. Nevertheless, he sees low-volume, high-value production as the future of the U.S. industrial revolution.

So what can Jack Londoners do to make sure this revolution doesn’t pass them by? Panelists and audience members discussed the pros and cons of a number of interesting ideas, including an industrial inclusionary ordinance, using zoning to protect a contiguous industrial-only area, allowing mixed industrial-residential developments, and establishing a lobbying organization dedicated to supporting local industry. While opinions on how to get there varied, there was broad consensus on one point: a thriving industrial sector was key to a vibrant and sustainable future for Jack London and Oakland.

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Moving the Train Quiet Zone Forward

Moving the Train Quiet Zone Forward

It has been a year since the Jack London community raised nearly $8,000 to update the 2011 Train Quiet Zone Feasibility Study in a crowd-sourced fundraiser, thanks to you. It sent a clear message that our neighbors want less horn blowing in our neighborhood through safety upgrades and better train infrastructure, even though it will be a long, intensive process. 

This year, the District has pledged an additional $10,000 towards the effort. The District has been coordinating to establish the City of Oakland as the lead agency to initiate the study, a process which will hopefully be expedited through the formation of a Department of Transportation in the upcoming months. With projected train traffic at over 70 trains through the District daily by 2030, new business locating and recent entitlements of hundreds of new residential units, establishment of a Train Quiet Zone and improved safety infrastructure continues to be a major interest of community members, investors, residents, and businesses in the District. 

The Federal Railroad Administration is currently reviewing its Locomotive Train Horn Regulations and is "soliciting public comment on whether FRA should modify, streamline, or expand any requirements of FRA's locomotive train horn regulations to reduce paperwork and other economic burdens on the rail industry and States and local authorities while still maintaining the highest standards of safety." The Jack London Improvement District encourages its stakeholders to comment on this relevant issue by July 5th at the FRA Website. If you would like to add your name to the District comment letter, please notify us at info@jacklondonoakland.org. Below are the questions considered, with District comments in bullet points following. 

Among questions considered:
-How can FRA decrease barriers that local communities encounter when establishing a quiet zone?

  • Provide federal funding and a clear route to establishment of a TQZ.

  • Allow for a Special Assessment District (like Jack London) to be the lead agency for establishment of the TQZ

  • Decrease liability for City or lead agency for establishing a TQZ

-What further actions can FRA take to mitigate horn noise impacts for local communities without decreasing safety for motorists and peds?

  • Consider variable noise levels for horn-blowing within an urban context in an environment like Jack London in Oakland where there are 8 at-grade crossings within a distance of 1.5 miles, and travelling at slow speeds.

-How can FRA change how horns are sounded at grade crossings?

  • FRA is encouraged to consider wayside horns instead of train-mounted horns.

-Should train speed be a factor that is considered when establishing a new quiet zone?

  • Yes, within an urban context in an environment like Jack London in Oakland where there are 8 at-grade crossings within a distance of 1.5 miles, and travelling at slow speeds.

-Should there be an online process?

  • Yes


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Keep your Bike Safe

Here is some information on how to make sure your bike stays yours, and help recover it if it gets stolen - Courtesy of Archer Bikes


Lock it up!


Your first line of defense is a good hardened steel lock, something that will resist bolt cutters. “U” locks are a good choice. Get one that you can easily use to secure your bike to something that won’t walk away. If the lock won’t reach both wheels, use a cable or chain to extend your reach, or even get a second lock. If you only lock up one wheel and/or the frame, thieves will take the parts that aren’t secured. Also, don’t use your lock just as a padlock to secure the cable.

So the next time you park, take a moment and look at your bike and how it’s locked. Imagine that you want to steal the bike. How easy is it to remove parts, or even the entire bike? Not sure? Ask your local bike shop for pointers on how to secure your bike.



Identify it!

Can you prove that your bike is actually yours? Here’s an easy low-tech way to make your bike easy to identify. Place a card with your name, email, and phone number inside the seat post, the handlebars, and both tires*. If your bike is stolen, and you see it on Craigslist, or even rolling down the street, you can say “That’s my bike! And I can prove it!” There’s even the chance that if the bike ends up at a shop to get a flat repaired, the mechanic will see the card inside the tire and ask “So, what was your name again?” If it doesn’t match the name on the card, they can call you!

Note* Round off the corners of the card you put in your tires. The corners can eat holes in your inner tubes! Also cover the card in clear tape, so it won’t get messed up.


Register it!

Bike Index is a free on-line bike registration service. Go to bikeindex.org and register your bike! The site will ask for the make, model, color, wheel size, serial number, etc. You can also add photos of your bike, as well as descriptions of any special things you may have added. If the bike is stolen, you go to the site and tag it. A tweet goes out announcing the theft, and the registration is marked as “stolen”. The index has an extremely easy to use data base. Bikes can be searched by any number of different parameters. As of this writing, I have used Bike Index to recover two stolen bikes!


Report it!

If your bike is stolen, please file a police report. It’s not that recovering your bike will be a high priority, but if the theft isn’t reported, it’s not a crime! (Well, yes, it’s still a crime, but no one but you knows about it!) Police track crime statistics. If the theft isn’t reported, it can’t be tracked. As a result, bike theft doesn’t become a priority.


Hard_Target_comp.jpgMake it a hard target!

Get rid of the quick release on your seat post. Another thing you can do is put silicone adhesive in the bolts that secure your handlebars, seat, etc… You can make the adhesive a little harder to remove by sticking a ball bearing in it. A small chain or cable run from the seat rails to the bike frame also helps keep the seat with your bike.

You might also think of getting some sort of locking quick release for your wheels. They don’t replace the need for a lock, but they give the bike an added level of deterrent.


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Jack London and Plan Downtown

Jack London is an active participant in the entitlement process of District projects as well as the Downtown Specific Plan process underway. As part of a transparent and collaborative approach to creating and maintaining a safe, clean, thriving Jack London District with flourishing businesses, vibrant events, and quality of life, the Jack London Improvement District is convening neighborhood conversations about land use, economic development, business, resilience, industry, history, and culture relevant to the District. The discussions are both educational and serve as a guide for the long range vision of the District. 

Since the initiation of Plan Downtown, Jack London has been working to extend the City's community engagement and provide a forum for participation in the visioning and planning process. The community discussions around connecting the waterfront with the Downtown through improved gateways, the future of the wholesale produce district, enhanced public spaces, industry and mixed-use, and rail and transit infrastructure have informed the focus of the Downtown Plan.

Stay updated on the City's Planning Process here.

City of Oakland's Interactive Map of Major Development Projects or List of Major Development Projects

In the first community meeting on December 10, the focus was to 1) hear and understand what issues are of importance to the Jack London Community so that they are studied in the Plan, and 2) for the City to communicate the process of the Plan for optimal engagement.

The second community meeting on March 22 in Jack London focused on the Plan Alternatives, and shared the process of the Plan for continued engagement. 


See the slides from the City's presentation on the Plan Alternatives, specific to Jack London, here.

Join us to lead the neighborhood’s improvement with a progressive, creative, and collaborative approach. 

Upcoming Community Meeting info available on our events page!

Other Relevant Links:

Alameda County Transportation Commission's Freeway Access Project

City of Oakland's Interactive Map of Major Development Projects or List of Major Development Projects


Connect Oakland


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Oakland Running Festival

Oakland Running Festival

March 20 2016


About The Race

The Oakland Running Festival is on the map to stay.  After its first six runnings, it has been nationally recognized as the Bay Area race to run by Competitor Magazine. Corrigan Sports makes the process easy from registration to race day, and the people of Oakland make you feel welcome from start to finish. Haven’t run it yet? Well, 2016 is the perfect year to try it out! Experience Oakland’s diversity and beauty with a race that touches all aspects of Oaktown, and finishes with one hella awesome party.




Kaiser Permanente Half Marathon

Hawaiian Airlines Team Relay

Bank of the West 5k

Kids Fun Run

We Run the Town Challenge


Runners will be in the Jack London district from 8:40 a.m. to 1:00 p.m. No Parking signs may be posted the day prior to the race and there will be road closures along the race course. For more information about the Oakland Running Festival, visit their website.


Course Map

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Building Spotlight: Historic Posey Tube and 2016 Renovation Plan

The Oakland Portal's elaborate Beaux Arts façade conceals eight massive fans that draw in fresh air and expel foul air to prevent carbon monoxide buildup in the George A. Posey Tube, an underwater automobile tunnel that runs under Harrison Street between the cities of Oakland and Alameda. One block west sits the Webster Tube Portal, a 1963 structure that serves the same function as the more decorative Oakland Portal. At the time of its construction, the Posey Tube was the largest underground tunnel in the world. George Lucas filmed a scene in the tunnel for THX 1138, Lucas's first feature film.


Designer: Henry H. Meyers
Construction Date: 1925-28
Architectural Style: Beaux Arts derivative/Art Deco

The tube replaced the Webster Street Bridge to Alameda, allowed industrial development of Oakland’s Inner Harbor, and appeased restless divers tired of waiting for water traffic.  The Portals (its twin is on the Alameda side) house ventilation equipment, eight huge fans, to exchange stale air for fresh in the tube.  One visitor remembers leather belts operating machinery for the fans that looked like industrial strength hair dryers.  It was the first underwater tunnel in the world constructed entirely of reinforced concrete.  Forms were towed by tugs from Hunters Point in San Francisco.  Art Deco in style, each portal has a three-story central section flanked by two hip roof towers, connected with a huge arched industrial sash window (now painted over).  Two side piers, with vertical arched openings and decorative grillwork, create a stepped effect.

January 2016 - Posey Tube Renovation Project Begins

Caltrans will perform a historical renovation of the Posey Tube portal buildings and replace the pedestrian handrail inside of the tube. The work will include sandblasting and repainting the buildings, historical renovation of the sidewalks leading up to the portal, and retrofitting the inside of the building.  Other work includes installing CCTVs, organizing signs and replacing cobra head lighting with the original historic lighting at the entrances of the Posey and Webster tubes.

  • Work will take place at the two portal buildings, in Alameda and in the Jack London district of Oakland.
  • In Oakland, scaffolding around the Posey Tube portal building will block parking adjacent to the building along Harrison Street and both sides of 4th. Also, the sidewalk behind the building will be blocked. A Pedestrian Detour will be provided.
  • Pedestrian and bicycle access through the Posey tube will be blocked from February to May. A shuttle will be provided and signage indicating how to contact the shuttle will be posted at both entrances to the Posey Tube pedestrian walkways.

Schedule and Updates

The project is scheduled to start construction in January 2016 and to be completed in July 2016.

  • Stationary mounted signs and changeable message signs (CMS) will be strategically placed to provide information regarding the project’s closures and detours.


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There’s No Place Like Home! How to Build Value in your Residential Community through Art

By Paul Thyssen, Board Member and Jack London Resident

Living in a residential community is not for everyone. Community members have to rely on the decisions of others.  Have you ever thought that the residential community you call home would look the same until the day you die or move out?  At The Ellington, many interior design and aesthetic decisions were made well before residents moved into the building. I often thought it might take a natural disaster to make change, but then I imagined the possibilities and thought that there had to be another way.

When you are new to a residential community, it is hard to understand how to unravel the layers of authority to make change, but it can happen starting with a committee that provides input to the board and management of your residential community.  At The Ellington, that committee was the Design Review Committee, which is a board appointed group of residents who form design recommendations for their residential community.

Through discussion and well planned exercises to align everyone’s goals, an amenable outcome can be achieved with persistence and collaboration.  At The Ellington, we sought to get all of the committee members to respond independently to an exercise to form the vision and then discussed those responses in collaboration. We asked ourselves a series of questions such as: “What’s it for?”, “Who is it for?”, and “What should it remind you of?”. After the committee’s survey and collaboration, the Design Committee’s call to action was to create a welcoming and inviting feeling when they arrived on those floors with a focus on an art experience.

At The Ellington, we already had a solid list of local artist works in the collection and we decided to grow that collection for the floor renovation project.  A pool of artists’ works were presented, then reviewed and rated by the committee members according to how they met the vision for the renovation. Six works were finally selected for the project floors. Lighting for the art and benches were chosen to underscore the artworks.

The Artists chosen were Jeannie O’Connor, Catherine Courtenaye, Bonnie Neumann, Rodney Artiles, Tallulah Terryll, and The Artist Hines, all with studios in the Bay Area.  The committee celebrated the successful outcome with a reception for the artists. Five of these six artists were able to attend the event. Residents had the opportunity to learn about the inspiration of the artworks directly from the artists and appreciate the value added to their building and homes.

There’s no place like home!


Got a story from the District to share? Email us at info@jacklondonoakland.org!

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What We Do

What We Do

Cleaning and Safety Ambassador Program


Meet our terrific team of Jack London Ambassadors. They're glad to give directions and information, pedestrian and motorist assistance, and provide safety and umbrella escorts as they make our streets clean and safe.


Ambassador Operating Hours

7:00am – 9:00pm

Monday through Thursday

9:00am – 11:00pm

Friday, Saturday

8:30am – 4:30pm on Sundays. 


Ambassador General Line: 510-363-0989

Operations Manager: cpazrivera@blockbyblock.com


Ambassadors provide:

Cleaning Services

  • Intensive cleaning of sidewalks, gutters, and fixtures in the public right-of way to improve the street-level experience, particularly in areas of chronic neglect (such as the Broadway/880 underpass).
  • Special projects such as removal of hazardous fixtures in the public right-of-way, painting of street furnishings, removal of extensive graffiti in the public right-of-way and more.

Hospitality Services

  • A friendly greeting and visitor assistance, directions, recommendations, and neighborhood information. 
  • Social Service outreach as they interact with the homeless and Street population to conduct welfare check
  • Umbrella escorts in the rain between any two points within the District on request.

Safety Services

  • Deterrence & reporting of unwanted behavior as they circulate and observe activity throughout the District
  • Requesting compliance with Oakland’s laws and ordinances.
  • Coordination with the Oakland Police Department to share safety and security information
  • Information to community members of safety practices.
  • Safety walking escort between any two points within the District on request.


Current Projects in District Improvements, Branding, Marketing, and Business Support

The District focuses on supporting economic vibrancy and quality-of life through its cleaning and safety services, marketing and promotion, smart development advocacy, and community engagement. A few of our current special projects are described below.

District Branding: Light pole banners

These long term temporary fixtures are installed on lampposts around the District and celebrate the many unique aspects of Jack London. 

B-Shuttle Promotion and Funding for Extended Service Hours

Building Art Program

We coordinate with property owners, artists, and curators to identify and implement art in outdoor neighborhood locations to enliven the Jack London District for its residents, workers, and visitors.

Find out more here 

Bike Solar Oakland

Partnering with GenZeDC Solar, and CalCEFBike Solar Oakland's first sun-powered charging station was piloted at 333 Broadway. These solar powered bikes will be available as a community amenity.


4th_and_Washington_utility_box.jpgArt Wrapped Utility Boxes

Utility boxes in strategic locations throughout the District are being covered in art by a community- curated group of local respected artists.


Underpass Infrastructure Improvements

The 880 underpasses have long been perceived as a barrier. We are working to provide short-term mitigations, including cleaning, pressure washing, and coordinating lighting and electrical repairs with the City. We’re also developing a vision for longer-range environmental design solutions in creative brainstorming sessions, with the City, and consultants working on the ongoing Freeway Access Plan and Downtown Specific Plan.


Neighborhood Crime Prevention Council (NCPC) 

Jack London Improvement District is providing the ongoing organization, and outreach for Beat 1X NCPC. This group is for collaboration between the Jack London community and public safety officials through our Community Resources Officer and our Neighborhood Services Coordinator.


Embarcadero Safety Project

This long term project includes updating the original study and fundraising for the capital improvements required to implement safer crossings and pedestrian and vehicular interfaces, and considers a Train Quiet Zone in Jack London.


Pop-Ups/Activation of 333 Broadway

We’re activating our headquarters at 333 Broadway and transforming the space into a community resource. We host STEAM factory, a workshop series where kids create alongside professional makers; the beta Bike Solar Oakland; and start-up food businesses on a rotating basis. We invite Jack London community groups to use the space for meetings and events.


Quarterly Panel Talks

This series of interactive, educational events with local leaders and subject-matter experts will continue as we explore development in Jack London such as retailhistory of developmentindustry, and other topics of interest.


Community Partner Events

To keep the community informed and engaged we will continue the sponsorship, partnership, or direct hosting of community events such as launch events for publicity of projects, developer outreach forums, National Night Out, Crime Prevention Council meetings, and more. Check out our calendar to see upcoming events.


Landscaping Medians

New plants and landscaping are installed in the medians on Broadway and other minor landscaped areas in the District. Thanks to great volunteer support!


Jack London Collateral

A consumer and business friendly neighborhood guide to promote what’s here and what’s to come will be developed.


There’s a tremendous amount of dedication and love for this neighborhood, and the District is privileged to benefit from the expertise and input of many of you as volunteers. We welcome your feedback and participation as we work together to foster economic vitality and quality-of-life in Oakland’s unique, historic, urban waterfront community. Send us an email or give us a call to get involved.

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Parking Permits

The Jack London neighborhood participates in the City of Oakland Residential and Merchant Parking Permit program and is included in Area M. Vehicles displaying the M permit are able to park in this area beyond the posted time limits. Parking permits are issued to a vehicle registered to an eligible address, not to a person. Businesses can also apply for parking permits, either for the business vehicles or on behalf of their employees.

- Parking Permits are valid for 12 months and expire on June 30th annually.

- There is no limit to the number of residential permits that will be issued per address in Area M.

- Merchant permits are limited to either 2 stickers or 1 transferable permit


How to Get an Area M Parking Permit

  • Complete the application: Click here to download the application
  • Provide the qualifying documents (name and address on application must match those on the documents):
    • Current vehicle registration
    • Current California identification
    • Current utility bill (a gas, electric, water or garbage bill issued within the last 30 days) at address where permit is requested
    • Current rental or lease agreement at address where permit is requested (if you are the property owner, please provide documentation demonstrating ownership such as mortgage statement, property tax bill or deed. You can redact all financial related information.)
    • For Merchant permits: A copy of the current business license, applicant's driver license and current California vehicle registration must accompany the completed application.


Visitor Permits (1-day and 2-week temporary permits for visitors)

Residents may purchase temporary permits for visitors. Visitor permits are hanging permits valid for one day or two weeks. A resident may purchase up to five of both on any calendar day.


New Vehicle Permits (90-day temporary permit for new vehicles without a permanent license plate)

A New Vehicle Permit is a hanging temporary permit valid for 90 days and issued to a new vehicle that does not yet have permanent license plates. Once California license plates have been issued, the New Vehicle Permit must be exchanged for an annual bumper sticker. There is no fee for the exchange, although the fees for a temporary is equal the fee for the regular permit.

The City of Oakland requires that all delinquent parking tickets be cleared (paid or adjudicated) prior to issuance of any permit for a particular vehicle. To obtain citation information or pay your citation, call (800) 500-6484 or click here to go to the online payment system.


Area M Permit Fees

New Account Annual: $160

New Account Prorated: $115.00

All Renewals: $160.00

Visitor 1-Day (each): $10.00

Visitor 2-Week (each): $50.00

Applications and supporting documents can be submitted in person or mailed to: 

Parking Citation Assistance Center
Attn: Residential Parking Permits
250 Frank H. Ogawa Plaza, Suite 6300
Oakland, CA 94612 
Hours: Mondays, Tuesdays, Thursdays and Fridays from 9 a.m. to 4:30 p.m. and Wednesdays from 9:30 a.m. to 4:30 p.m.


Once you receive a permit, click here for instructions on correct permit placement on your vehicle.


How to Renew a Residential Parking Permit

- Online
Permit holders that receive a letter indicating they are eligible for online renewal, should click here to go to the online renewal system. 

- In-Person or By Mail
Parking Citation Assistance Center
Attn: Residential Parking Permits
250 Frank H. Ogawa Plaza, Suite 6300
Oakland, CA 94612
Hours: Mondays, Tuesdays, Thursdays and Fridays from 9 a.m. to 4:30 p.m. and Wednesdays from 9:30 a.m. to 4:30 p.m.

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Oakland Crush Opens
Oakland’s most beautiful wine shop opens this weekend in the Jack London District, featuring small-production, independent, and family-owned wineries that follow sustainable practices.
Oakland Crush is a neighborhood wine shop celebrating small-production wines that exhibit a true expression of their origins. The shop promotes independent and family-owned wineries that follow sustainable practices in their farming, sourcing, winemaking and workforce. Oakland Crush is dedicated to connecting people with the stories behind its unique wines, and building a community of people passionate about wine regardless of expertise level. At Oakland Crush the wine buying experience is personal, accessible, and engaging. More than just a retail wine shop, Oakland Crush is also a neighborhood gathering space for the community to enjoy and learn about wine.
Wine-tasting program:
The 21-and-over tasting area features a 12-foot communal table, where customers are welcome to drink any bottle of wine purchased in the store.
Wednesday evenings will feature thematic tastings, such as pinot noirs from around the world, or three different wines from a single region like the Loire Valley in France or Santa Cruz Mountains of California.  These events offer a relaxed, social atmosphere and encourage mingling. 
Saturday afternoons will feature tastings too—often with winemakers, importers, and other professionals, providing opportunities to learn about new frontiers of winemaking in California and beyond and to explore little-known varietals and regions. More educational in focus, these tastings will nonetheless feature the same social atmosphere as Wednesday evenings, and will often include food pairings from local restaurants or cottage-food artisans. Weekend visitors to Jack London’s urban wineries, farmer’s market, and craft fairs are encouraged to stop by.
Oakland Crush occupies a 1920s industrial building in Jack London’s wholesale produce district. Oakland architecture and design firm Medium Plenty turned an empty shell into an airy, inviting shop with a generous tasting area. The clean modern design combines original exposed brick walls and wood-beamed ceilings with high-quality craftsmanship by local artisans. Design elements include stunning ash cabinetry, shelving, and 12-foot communal table by Ghostown Woodworks of Alameda; a bar and backsplash of Heath tile; a zinc bar counter; and hand-blown glass lighting by Oakland artist Michael Meyer. One wall features a huge graphic mural made from a photograph taken by Oakland Crush’s owner at Cain Vineyard & Winery in 2002, as part of a documentary photography project on California agriculture. Golden West Sign Arts of Berkeley created the hand-lettered logo, taking inspiration from California produce labels of the 1930s, and executed hand-painted signage inside and outside the shop.
About Erin Coburn, owner:
Owning a neighborhood wine shop that promotes independent producers and sustainable farming and winemaking practices has been Erin’s second-career dream for many years. She is a Californian who grew up in an agricultural family. In her first career, she spent over 20 years in museums, leading the use of digital technologies to engage visitors, document and interpret collections, and make art more accessible to a broad audience. She spent 14 years at the J. Paul Getty Museum in Los Angeles, and then became Chief Officer of Digital Media at The Metropolitan Museum of Art in New York. Telling the stories about works of art, making art more accessible, and engaging audiences have always been at the heart of Erin’s work—skills she looks forward to transferring to her new project of sharing the stories behind unique wines, showcasing creative winemakers, and making wine accessible to enthusiasts at all levels of expertise.
Store hours:
Tuesday-Saturday 11am – 8pm
Sunday 11am – 7pm
Address and phone:
420 3rd St., Oakland CA 94607
Online at:


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Board Member Recommendations and Election

Are you interested in serving on the Jack London Improvement District Board of Directors? We are seeking enthusiastic partners who will work to drive our projects and improvements forward.

An applicant may be a property owner within the boundaries of the district, a representative of a property owner (such as a property manager), or an Oakland Business licensee within the boundaries of the district. Applications must be submitted by November 6. The JLID Board of Directors meets on the second Monday of each month. A board member can expect to spend 50 hours working on JLID activities annually, in addition to special projects and events.

All eligible candidates will be brought as nominees before the Board of Directors for election of new directors at the annual meeting. Candidates will be considered based on their interest and participation in JLID and relevant expertise to the Board and organization. This year, the annual meeting will be held on November 9 at 4:00 p.m. at 333 Broadway, Oakland, CA 94607.

Candidates will be provided and expected to familiarize themselves with

If you are interested in joining the JLID Board of Directors, please fill out the application below or here. Questions? Write to Savlan@jacklondonoakland.org. 


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Panel Talk: Retail in Jack London

In conversation With:

Erika Elliott, Colliers International

Gaye Quinn, Westlake Urban

Renato Sardo, Baia Pasta

Gaye Quinn, Westlake Urban

Richard Weinstein, Weinstein Local

Moderated by:

Michael Berne, MJB Consulting

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Town Crier: Jack London Square becoming hot spot again

By Ginny Prior Columnist

If Thursday is the new Friday, then Jack London Square is the new Pier 39. Happy hour is suddenly a happening place at old stalwarts like Scott's and Kincaid's, with newcomers like Plank and Forge driving the traffic.

20150813__PIE-PRIOR-0814-1.JPGIt's pretty cool what the new owners have done with the old Barnes and Noble. Plank has mass appeal with its center stage bar flanked by an arcade, bowling alley and enough large-screen TVs to make it a legitimate hangout for sports fans. Outside, the feel is unquestionably Oakland with a beer garden, bocce ball and a playground for tots.

Waterside at Kincaid's, the cocktail crowd sips basil gin martinis as kayaks and crew boats slip past the picture windows. Over at Scott's, the live piano sets the mood with cool jazz as the waning sun sets over the estuary. Scott's has happy hour all evening, which I think is great -- not that I'd sit there all night, mind you.

So Jack London Square is really starting to sizzle again. Now if they could just fill the long-shuttered retail spaces. The Jack London Improvement District has been inviting input from the public through a series of panel talks. Their goal is to create a destination with "flourishing businesses, vibrant events and a high quality of life."

Read the full article from the Contra Costa Time here.

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HP Investors Acquires Full-Block Retail Property in Jack London District of Oakland

HP Investors Acquires Full-Block Retail Property in Jack London District of Oakland 

Oakland, CA – HP Investors, LLC announced that it had completed the acquisition of a 9,115 square-foot retail property in Downtown Oakland’s desirable Jack London District. Acquired by the firm’s recently opened Oakland office, the Property is HP Investors’ 25th acquisition in the past 48 months and represents its first in Oakland. 

Encompassing over 150 linear feet of frontage along Broadway between 2nd and 3rd streets, the Property represents the ground floor component of The Ellington, a 134-unit luxury condominium developed in 2009. The Property, which was purchased fully vacant, includes dedicated parking spaces, 30 foot high ceilings and can be demised in a single or multi-tenant configuration.

“We are excited to make our first investment in Downtown Oakland,” stated Isaac Abid, Principal at HP Investors. “The opportunity to acquire a property of this quality in an emerging retail corridor fits perfectly with our long-term market view, and we look forward to working with the Jack London Improvement District and our retail leasing team to activate this stretch of Broadway with a tenant mix that serves the neighborhood, workers, and visitors.”

The firm has hired Erika Elliott and Ramsey Wright of Colliers International to market the property to prospective tenants and is working with the Jack London Improvement District to highlight the Property’s location attributes. 

HP Investors and Jack London Improvement District are hosting a panel discussion about the future of retail in the district on July 15th at 6:30pm. For more information, see www.jacklondonoakland.org.

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RFQ for Building Art Project Consultant Released

RFQ for Building Art Project Consultant available here. For additional information, please contact info@jacklondonoakland.org


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Ware Associates: A conversation with John Ware and Ania Corcilius

Business Spotlight: Ware Associates A conversation with John Ware and Ania Corcilius

April 23, 2015


Ware Associates transcends the traditional boundaries between architecture and engineering. As architects, engineers, researchers, teachers and community leaders, we design buildings, whose craft and detail come from an intimate understanding of materials and fabrication. The architecture we create conveys a sense of place, and a deep connection between structure and space.


Tell me about Ware Associates.

Ania: We are a small, very versatile and well-rounded firm serving communities and private clients in the Bay Area.

John:  We cultivate a close working relationship with our clients to help them define their goals and make their dreams come true. 

Ania: On the one hand we have residential projects, where John designs beautiful houses that are at once elegant and sustainable. On the other hand we have public projects, which I love because they serve the community of people who live in an area.

John: Ware Associates has worked with landscape architects on several Bay Trail expansion projects as well as Creek and wetland restoration projects for the Cities of Berkeley, San Mateo, and San Pablo.  In these projects it is critical to understand the delicate balance that must be kept when restoring the natural ecosystem and while providing community access to the waterfront.

We have worked on successful urban catalyst projects like the Nomad Café building in Oakland, a mixed used urban infill project that helped bring successful ground-floor retail and increased residential density to an uptown Oakland neighborhood.

Our office is located halfway between the Oakland Museum of Art - where we worked with DeFauw Design & Fabrication to help design the steel City of Oakland tree logo structure as part of the new Gallery of California History exhibit at the OMCA… and the Linden Street Brewery.  We recently completed a residential in=law unit that helped Oakland meet its goal of encouraging infill development and increasing residential density while fostering inter-generational living. 

What is your favorite project?

John:  Each project has its own unique set of circumstances and brings its own rewards.  However, the park projects are particularly satisfying because they engage and benefit the larger community. They provide beautiful places for people to hang out and to play. They really make a difference in urban environment like the East Bay. 

John Ware (Principal) and Lile Troncoso-Ovalle (Associate)

(Above: John Ware, Principal and Lile Troncoso-Ovalle, Associate)

What is your favorite thing to do in Jack London to take a break from the workday?

John: To walk along the promenade by Plank and back down through the greenway. 

Ania: Looking out on the bay from Jack London Square while eating a Miette’s ice cream sandwich. 

What is unique about your office environment?

Ania: The people are really special – the care and love that goes into our architectural designs is also something that carries the community in our office. There’s a lot of attention to detail on every level.

Was there anything in particular about this neighborhood or this building that drew you here?

John: Our office is in an old warehouse brick building; it has a lot of character with exposed brickwork and heavy timber wooden beams. You can just feel the history of the once bustling waterfront port with Heinold's First and Last Chance Saloon just across the railroad tracks.  Another great perk about working in Jack London, is having Bicycle Coffee right across the street.  We like being an integral part of a vital urban scene.

This waterfront urban community has so much to offer our employees and even more potential looking to the future. After work there is music at Yoshi’s, lunchtime kayaking, and now happy hour bowling at the plank.

Ania: What I really like and care about here is the produce market. I think it is really the heart and soul of this particular area of Jack London.”

John: A lot of our clients are San Francisco based. However, as the high costs and limited opportunity for infill development in San Francisco continues, over time we will see more clients here in Oakland.  Oakland, and Jack London in particular, has seen new energy and capital as farsighted individuals and community leaders have been willing to invest in the community’s future.  As the wonderful diversity and beauty that is Oakland is seen and the old perceptions of Oakland change, people will begin to see the range of opportunity it offers.  We consciously chose not to move the office to San Francisco; we thought, ‘What would be the best place to be in the East Bay?’ and we picked Jack London.

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Oakland leaders look to clean up Jack London District

Paul Chambers/KTVU.com

(OAKLAND, CA) — Leaders in Oakland's Jack London District are cracking down on crime and keeping its streets clean all at the same time.

Wearing neon green uniforms, maintenance and safety ambassadors are walking the streets clean up the area as well as provide a very important service.

"They'll provide safety escorts between any two destinations in the district. They interact with people smile greet them," says Savlan Hauser Executive Director of Jack London Improvement District.

The ambassadors program came to Jack London District a little more than two months ago. They patrol from Sixth Street down to the water and from Brush to Fallon Streets. The purpose is to help beautify the area, as well as make people coming to Jack London feel safe.

The nonprofit program is run by Jack London Improvement District which was created three months ago. It's based out of the former Urban Blend Cafe on Broadway. There hours of operation are from 6 a.m., until 11 p.m. So far crews say they have picked up more than 34,000 pounds of trash, cleaned up more than 7,000 graffiti stickers and have had interactions with more than 11,000 people. The ambassadors are also working to improve the Interstate 880 underpass. They also provide services to those in need by having regular engagement with the homeless.

The ambassadors say just by simply being in the area, its deterred break-ins. "A lot of times folks tend to get dropped off and start casing cars. So a lot of times ambassadors start noticing this behavior and they'll just roll by. A simple presence of a radio and a bright shirt have people thinking twice," Carlos Paz of Jack London Improvement District.

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Austin Group Proposes 48-Unit Apartment Complex in Jack London

(JACK LONDON, Oakland) Here's the project description from Developer: The Austin Group LLC is pleased to present The Mirador (n. a turret or tower attached to a building and providing an extensive view) a proposed mixed-use project at the key corner of Broadway and 2nd Street in the Jack London District of Oakland . It is a goal of the design for the project relate to the imagery of the existing Jack London fabric while making its own unique statement. 

The Mirador consists of ~3,000 sf of ground level, street retail and six levels above consisting of 48 two bedroom apartments. The project also includes car stacked parking of ~48-62 potential car stalls, including electric car charging options. The seven story project is anticipated to be ~85’ tall with a roof deck garden to provide opportunity for resident gathering and take advantage of the beautiful views. It is also contemplated that a condo conversion map will be placed on the project.

Architecturally the current design cues come from the surrounding Jack London neighborhood, including used brick, board form concrete, stucco and metal windows and balconies. Another important project design element is the prominent elevator tower just around the corner on 2nd Street that will be open from the ground level to the seventh floor terminating with an architectural metal element on the roof. An exciting pedestrian experience has been envisioned, incorporating a rhythm of architectural forms, with metal garage doors opening to the public sidewalk…to engage the pedestrian traffic and the building. Lastly, the goal of this retail design is to pull residents, pedestrians and visitors from Embarcadero up Broadway and enhance the retail environment for these 2-3 blocks. 

 Project Amenities and Community Benefits:

- Green Building: GreenPoint Equivalent of LEED Gold
- Housing: 48 transit-oriented and sustainable infill housing units
- Retail: ~3,000 sf of pedestrian-oriented retail at this critical intersection
- Economic: Substantial increase in property tax and retail revenues generated for the District
- Climate Action: Electric car, micro-car, and bicycle encouragement

JL GLASS 042015

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Building Spotlight: S&W Fine Foods warehouse, Cost Plus Headquarters to Carmel Partners Development, then and now…

In 1937, the warehouse located on the block between Madison and Jackson, and 4th and 5th streets was developed for S&W Fine Foods. Notable architectural features are the Art Deco fluted pilasters on the Fifth Street façade, and integrated features for logistics and warehouse use. Truck bays were built on the Jackson Street side, and train bays on Fourth Street side.  While earlier District warehouses were designed with loading docks at rail car height, S&W Fine Foods' 1937 warehouse included both truck height loading on Jackson Street and rail car height loading docks on Fourth Street. Both loading dock facilities have been partially filled in.

According to its website, S&W was founded in 1896 by three grocery wholesalers in San Francisco, and it “created the era of premium-canned foods.”  After leaving its leased location at 255 Third St. in Jack London, and constructing this warehouse, S&W Fine Foods, Inc. grew to become one of the country's largest packagers of canned fruits and vegetables. In 2001, Del Monte Foods Co. bought the S&W brand.

S&W Fine Foods Warehouse has housed Cost Plus' "World Market" Headquarters since 2000. A new monumental entrance in the middle of the Fourth Street side is recessed with four large multi-paned glass block windows on the rear wall.  A landscaped entrance with plants welcomes you to Cost Plus’ “World Headquarters”.

San Francisco-based developer Carmel Partners, which specializes in building high-end and eco-friendly apartments on the West Coast, has an agreement to buy the large development site that was originally developed in 1937 for S&W Fine Foods.  The site, made up of two properties at 200 4th St. and 431 Madison St., is now a parking lot and an office building for the home goods company Cost Plus World Market.

Designer: Jesse Rosenwald 
Construction Date: 1937, addition 1946, rem. 1998 
Architectural Style: Moderne

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Business Spotlight: Beer Revolution and Annex Burger

A conversation with Rebecca Boyles - Beer Revolution and Annex Burger
March 31, 2015

Rebecca opened Beer Revolution with her partner in 2010. Beer Revolution is a popular Jack London destination with the largest selection of local and craft beers in the district.

What is your favorite local ingredient and where do you get it?

“My favorite local ingredient is bacon. We get our bacon next door at The Annex from Millers Ranch, so we actually cure it in house. Millers is located in San Leandro.”

Which restaurateur in Jack London/Oakland do you most respect?

“Chris Pastena - Definitely someone to admire. He’s got a lot of great stuff going on. Each one of his restaurants, each one of them, is amazing all the way to the simple things like salads - that’s not easy to do, and it’s not easy to execute. And to do it on the level he does, that’s some serious credit. And he’s still not too big to fill doing dishes in any one of his places, I really respect that.”

Favorite Jack London/Oakland restaurant other than your own?

“Lungomare. A close second would be Bocanova”

What's one thing about you or your restaurant that people would be surprised to know?

“Everything is local and organic and everything is locally sourced from local companies - everything is well-made even though it’s simple food - It’s the same for my bar too - there are so many amazing small breweries here that I really try to put a spotlight on.”

What’s your favorite beer on tap right now?

“Fieldwork - they have this new beer called chisel. It’s like a session IPA… It’s full of flavor, you know.”

What is your favorite thing to do in Jack London when you take a break?

“I like to go to Merchants saloon and play a game of pool, or walk on the waterfront”

What has surprised you most about your business?

“Honestly, what surprised me the most was the diversity of the clientele that come in. I mean, we get literally every kind of person you can imagine. From attorneys and city officials to hip hop kids and punk rockers to whomever. What’s really cool about that is you can watch people out on the patio when they are having beers, people that don’t even know each other are all of a sudden talking to each other.”

What is the best advice you’ve been given about your businesses?

“Just pay your bills, that’s the best advice”
“I do have one personal thing I do with all businesses, I do everything COD (cash on delivery). Even though I have credit terms with all of my vendors I just insist on COD, that way it’s just done.”

What's next for you?

“You know, Beer Rev, I don’t have any plans on ever expanding it or growing it. I know it’s a recognized brand but I feel like it’s kind of a one and only. It’s very unique even though there are places that have similar models and all -- and I feel like growing that isn’t really a possibility. It would just be fake and generic -- so why do that. Annex, however, is definitely gaining some gravity, and because it’s so simple and so salt-of-the-earth-- I think that it would fit almost anywhere, so that is something I would consider branching out.”

“I wouldn’t mind branching out and opening some more businesses here in the district. I feel like it has such potential and it’s becoming more of a neighborhood. There are so many residents now.”

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Oakland Supply Co. - Store Grand Opening in Jack London District

(JACK LONDON, Oakland)—On May 3rd, 2014, Oakland Supply Co., a new Oaklandish concept shop, will host a grand opening reception for the neighborhood and community stakeholders. Oakland Supply Co. is located at 291 3rd Street, in the historic Oakland Waterfront Warehouse District.

In an effort to highlight the significance of American manufacturing, the shop will showcase the finest local wares from Oakland, California, as well as a selection of premium American-made goods. The shop will stock a wide variety of leather goods, jewelry and accessories, grooming and beauty, tools, plus kitchen and artisan food products.

OpeningPartyFlyer-FB_small.jpgOakland Supply Co. comes from the team at Oaklandish, Oakland’scivic pride apparel line. Oaklandish started in 2000 as a public art project celebrating “local love and original Oakland charm.” From this project sprang a calendar of free public events, a grant program supporting local nonprofits, and a line of hand-printed civic pride apparel sold at farmers’ markets and festivals. In July 2011, Oaklandish opened a retail store at 1444 Broadway, in the heart of downtown Oakland. In November 2013, Oaklandish opened a second location in the Dimond District at 3419 Fruitvale Avenue.

Located in the historic American Bag Co. annex, the inspiration for Oakland Supply Co. comes from the rich industrial heritage of the Jack London District in Oakland. By showcasing premium American-made goods, Oakland Supply Co. hopes to not only support the creation of more quality manufacturing jobs in the US, but also to move American consumerism towards a culture of craftsmanship and quality, rather than disposability.

The grand opening reception is open to the public and will take place from 12 – 5pm on Saturday, May 3rd, at 291 3rd Street. Chop Bar, located at 247 4th Street, will sponsor food and drinks, including a pig roast.

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