Oakland Crush Opens
OAKLAND CRUSH WINE SHOP GRAND OPENING
Oakland’s most beautiful wine shop opens this weekend in the Jack London District, featuring small-production, independent, and family-owned wineries that follow sustainable practices.
Oakland Crush is a neighborhood wine shop celebrating small-production wines that exhibit a true expression of their origins. The shop promotes independent and family-owned wineries that follow sustainable practices in their farming, sourcing, winemaking and workforce. Oakland Crush is dedicated to connecting people with the stories behind its unique wines, and building a community of people passionate about wine regardless of expertise level. At Oakland Crush the wine buying experience is personal, accessible, and engaging. More than just a retail wine shop, Oakland Crush is also a neighborhood gathering space for the community to enjoy and learn about wine.
The 21-and-over tasting area features a 12-foot communal table, where customers are welcome to drink any bottle of wine purchased in the store.
Wednesday evenings will feature thematic tastings, such as pinot noirs from around the world, or three different wines from a single region like the Loire Valley in France or Santa Cruz Mountains of California. These events offer a relaxed, social atmosphere and encourage mingling.
Saturday afternoons will feature tastings too—often with winemakers, importers, and other professionals, providing opportunities to learn about new frontiers of winemaking in California and beyond and to explore little-known varietals and regions. More educational in focus, these tastings will nonetheless feature the same social atmosphere as Wednesday evenings, and will often include food pairings from local restaurants or cottage-food artisans. Weekend visitors to Jack London’s urban wineries, farmer’s market, and craft fairs are encouraged to stop by.
Oakland Crush occupies a 1920s industrial building in Jack London’s wholesale produce district. Oakland architecture and design firm Medium Plenty turned an empty shell into an airy, inviting shop with a generous tasting area. The clean modern design combines original exposed brick walls and wood-beamed ceilings with high-quality craftsmanship by local artisans. Design elements include stunning ash cabinetry, shelving, and 12-foot communal table by Ghostown Woodworks of Alameda; a bar and backsplash of Heath tile; a zinc bar counter; and hand-blown glass lighting by Oakland artist Michael Meyer. One wall features a huge graphic mural made from a photograph taken by Oakland Crush’s owner at Cain Vineyard & Winery in 2002, as part of a documentary photography project on California agriculture. Golden West Sign Arts of Berkeley created the hand-lettered logo, taking inspiration from California produce labels of the 1930s, and executed hand-painted signage inside and outside the shop.
About Erin Coburn, owner:
Owning a neighborhood wine shop that promotes independent producers and sustainable farming and winemaking practices has been Erin’s second-career dream for many years. She is a Californian who grew up in an agricultural family. In her first career, she spent over 20 years in museums, leading the use of digital technologies to engage visitors, document and interpret collections, and make art more accessible to a broad audience. She spent 14 years at the J. Paul Getty Museum in Los Angeles, and then became Chief Officer of Digital Media at The Metropolitan Museum of Art in New York. Telling the stories about works of art, making art more accessible, and engaging audiences have always been at the heart of Erin’s work—skills she looks forward to transferring to her new project of sharing the stories behind unique wines, showcasing creative winemakers, and making wine accessible to enthusiasts at all levels of expertise.
Tuesday-Saturday 11am – 8pm
Sunday 11am – 7pm
Address and phone:
420 3rd St., Oakland CA 94607